FOR IMMEDIATE RELEASE:
November 5, 2020 For more information contact:
Lisa M. Barnott 941-757-1542
LAKEWOOD RANCH UNVEILS “RANCH ROAD HOME”
Lakewood Ranch’s new Ranch Road Home experience will run from Nov. 6-22, featuring a variety of ways to experience Lakewood Ranch, the No. 1 best-selling multi-generational community in the country.
The Ranch Road Home campaign reflects a shift in the way buyers have been exploring and purchasing homes, accelerated by the circumstances of COVID-19. It has been a record-setting year for Lakewood Ranch: sales are up 20% over the same period last year. With two months yet to go, sales for 2020 have already matched last year’s total for the entire year. Many home sales were made sight-unseen, with only builders’ virtual tours and online assistance via the Lakewood Ranch website and from the Lakewood Ranch Information Center community specialists.
The Ranch Road Home guide, complete with virtual and in-person touring instructions; and a map, village matrix and event listing, can be picked up at the Lakewood Ranch Information Center, located at 8131 Lakewood Main Street, and viewed or downloaded from lakewoodranch.com. Potential buyers can view than 90 models in 20+ villages, with pricing from $200,000 to more than $1 million, including in five new villages: Esplanade at Azario, Lorraine Lakes, Solera, Windward, and Sapphire Point.
The Ranch Road Home guide can also be picked up at the “Gather and Go” drive-thru events, held from 10 a.m. to 5 p.m. Saturdays and Sundays, Nov. 7 – 22. Participants can get a taste of The Ranch delivered to their cars: drive up to the Information Center on Main Street and a member of the team will deliver a Ranch goodie bag full of information about life on The Ranch, special offers from Main Street merchants, and fun Ranch swag.
“People are welcome to visit Lakewood Ranch virtually or in person at any time, but Ranch Road Home is our opportunity to share what is new and unique about our community, using a variety of exciting tools,” said Laura Cole, senior vice president for LWR Communities.
“We’re especially proud of our new, 3D interactive map. With this, we can improve navigation within Lakewood Ranch and help visitors gain a unique and accurate perspective of the community overall, each village and its surrounding amenities, the vast green space on The Ranch, and the proximity to conveniences and attractions that are nearby, including shopping, the airport, and the beaches. You just don’t get a feel for that otherwise.”
A series of events will take place during Ranch Road Home, both in-person and virtual, maximizing everyone’s comfort level. Live events include socially distanced offerings such as Yoga in the Park, the Farmers’ Market at Lakewood Ranch, the Mindful Triathlon with both virtual and in-person components, a guided nature walk, and a bike tour around The Ranch. Virtual offerings, such as Ranch Nites Live, and MindUP live virtual event series, will also be available. For a full listing of events, visit myLWR.com.
The information center and models are open daily, Monday-Saturday from 10 a.m. to 5:30 p.m. and Sunday from noon until 5 p.m. Chat hours are extended to 9 a.m. to 7 p.m., seven days a week, from Nov. 6-22, via the website. For more information about Ranch Road Home, visit lakewoodranch.com.
Lakewood Ranch is the 33,000+-acre award-winning master-planned community in Sarasota and Manatee counties on the West Coast of Florida. Just minutes from the Gulf Coast beaches and cultural assets in Sarasota, Lakewood Ranch is already home to more than 41,000 residents and features A-rated schools, the Lakewood Ranch Medical Center, the Sarasota Polo Club, the 75-acre Premier Sports Campus, its own Main Street with theaters, shopping and dining, and more than four million square feet of commercial property. For more information visit www.lakewoodranch.com.
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